Why subscribe?
You might know me as the entrepreneur who refused to quit (hello Forbes feature) or that person who lost their entire publication.
If you are brand new here! A big welcome to Hype Yourself 2.0. We are a network of 450+ creative entrepreneurs building profiles, income streams and intentional lives.
Hi, I'm Lucy Werner. I'm a writer, strategist, and advocate for the self-employed community. My mission is to help bring big agency thinking to small businesses.
If you're a new solopreneur stepping away from corporate life, juggling multiple side hustles, or pivoting your career towards something you love, come and sit with us.
Why Hype Yourself?
Truthfully, after my publication was wiped, I did think about renaming.
Because to me, the hype isn't about jazz hands, loud voices, or shouting from rooftops. It can be that. But more often than not, I want you to find the quiet confidence to talk about your work in a way that feels good for you.
That might be a tailored email pitch for a brand partnership, guest writing for a perfect match newsletter or just a walk with your dog where you come up with your best creative idea.
As someone who moved from busy agency life in London to becoming a writer in rural Provence, I've walked this talk. I've redefined what success looks like, creating a career that aligns with my values. I know firsthand the mental roadblocks of stepping out alone, and I’m here to help you clear them.
What makes this community different?
We're a vibrant network with diverse expertise and a collaborative spirit. You'll find practical tools, creative connections, and zero gatekeeping here. This isn’t about chasing millions of followers or flashy metrics. We measure success in a personalised way.
Our community achieves real, relatable results:
Dozens of paid media articles and guest writing
Members are regularly featured on national TV and podcasts and even invited to speak in Parliament (ask Funmi from Hoops Finance!).
Collaborations in retreats, podcasts, social media live sessions and more
Increasing fees for speaking gigs and workshops
Partnering with brands
Membership tiers at a glance:
Free subscribers:
Weekly essays offering inspiration, insights, and practical strategies for your self-employed journey.Paid members:
Monthly live strategy Q&A calls with me or a guest from my network
Exclusive weekly Q&A community chat with immediate access to expert advice.
Bi-monthly curated directory of high-value opportunities (hours of research done for you!)
Priority access and discounts on events and workshops.
Founder members:
All Paid benefits, plus quarterly private mastermind sessions tailored to your goals.
Priority responses in community Q&A.
Early access and deeper discounts on courses and workshops.
Immediate Value:
As soon as you join, you gain immediate access to our archives, weekly community Q&A, and a powerful curated directory filled with actionable opportunities. You don’t need to feel alone or stuck.
Why Me (Lucy Werner)?
Since I was 17, I’ve worked in PR and some of London’s top creative agencies. In 2014, I started my agency to bring big-agency thinking to solopreneurs.
Today, I am focused on leveraging years of experience as a former agency owner to help people like you here.
And yes, you can google my trophy cabinet. I’ve appeared in major press and podcasts, won awards, secured speaking gigs, and collaborated with brands, but this is my favourite work. I will share everything I’ve learnt about doing it for myself and my clients.
